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Meet Debra Goldblatt-Sadowski, PR Maven and Woman We Love

Sep 14, 2012 at 8:51 AM Chime in now


Debra Goldblatt-Sadowski is the President of rock-it promotions, a Toronto-based PR agency that works with the coolest clients and hottest new products and venues. During TIFF, rock-it plans parties, works with celebs, hosts the Tastemakers Gift Lounge, just to start (p.s.check Tastemakers out here!).

We asked this businesswoman, wife (her husband is Actor-Director Matt Austin Sadowski) mom and more the (now) seemingly age-old question: 'How do you do it?'

iVillage: You won the BizBash Readers' Choice Award for PR Professional of the Year in May. How did that feel?
Debra Goldblatt-Sadowski: It is always nice to win an award and be acknowledged in your field of expertise. I don't place too much stock on these types of things as a rule, but I was in very good company in my category. Often PR is behind-the-scenes so being publicly celebrated felt really good.

You started rock-it in your parents’ spare bedroom. What were those first days like?
I was in my mid-twenties and searching for a career that felt like the right fit. I had a computer, some business cards and a lot of ambition. After a few weeks of starting, I had a few clients and even won a bid against somebody with much more experience, so it felt pretty natural very quickly. The internet had just begun, so many of my first conversations with media were me 'cold calling' and making connections. Some of those contacts are still my colleagues today, which is very cool.

After almost 13 years, how do you keep the passion for your work alive?
This part of the business is pretty easy! Our clients are amazingly creative and loyal and bringing them exceptional results is rewarding. Becoming friends with many of them has just been a bonus. My passion comes from so many places - my team, our clients, the media I work with and the rad stuff we get to work on.

What is the best thing about your job?
There are a lot of perks in PR. I get to go to a lot of very cool parties, premieres of theatre and films, read advance copies of scripts and books, sample new products and more. I love all of it. Being in the business for almost 15 years means I pick and choose now because I don't wish to be out every night anymore, but those things I do choose  are always enriching, cause discussion and inspire me in different ways.

The worst or most stressful thing?
I was in a new business meeting recently and the client asked me the same question. I instinctively replied by saying that I found work/family balance to be my toughest challenge. She replied by saying 'So, you're biggest challenge is personal, not with the business?' It took me aback for a moment because I realized that was true. Being a mom, wife, daughter, sister, friend, and a boss/mentor is challenging. Not one of those roles singularly, but all of them together.

Click forward for more!

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