“Those are so epic!” exclaimed one nine year-old, about the new Reebok ZigTech.
While these shoes instantly got his stamp of approval, we, too, are partial to these running shoes just launched for children by Reebok. As parents, we want our kids to excel, after all, and although we’ve never put that much thought into it, shouldn’t that extend to their sports footwear as well? And Reebok ZigTech, along with their ZigLite and RealFlex shoes, are all designed with the same materials and design technology that the lines for adults are created with. And that’s key because using the ZigTech technology provides the same energy return with the 3D Ultralite cushioning system. And while your child might be just playing tag or running around the schoolyard, they reap benefits of this, too. “When young kids are going physical developmental stages, it’s important that they have the same shock-absorbing protection adults require to protect their growing joints and muscles,” says Christopher Clementoni, Reebok Brand Marketing Representative.
How to choose between Reebok ZigTech, ZigLite and RealFlex: RealFlex provide flexibility and mobility. “They’re ideal for running and walking,” says Clementoni. Further than that, let them choose based on look. “It’s really a matter of which style they like better,” he says. “These lines are all designed to be used by any child for many kinds of physical activities.” So if there’s one pair they find more epic than another, let them go for it.

Dos and Don’ts of Shopping for Kids' Shoes

1) Do get your child fitted properly. “It is extremely important to seek out and visit a reputable shoe retailer when deciding what shoe is best and to have it professionally fit properly,” says Andrew Klayman, a podiatrist based in Toronto. “People have false perceptions that the shoe size for all companies are the same, but the shoe size from one company can differ significantly from another.” Have the shoe store staff measure your child’s feet using a Brannock device, says Klayman, and then have them try on some shoes.  “Allow for approximately 1/2" to 5/8" of space or half an adult thumb width beyond the length of your longest toe.

2) Don’t feel the need to shop in the P.M. “You don't have to apply the rule of shopping for kids at the end of the day,” says Klayman. “In general, kids feet do not swell like an elderly adult, so really any time spare time that you can take your child to get fitted works best.”

3) Do consider your child’s foot structure and needs. “If your children are wearing custom-made orthotics, make sure the shoes have removable insole and that it’s a neutral last runner. Many kids have a flatter foot structure so a runner with a stiff heel counter will provide greater support,” says Klayman.

4) Don’t buy shoes for your child to grow into. “It’s a bad idea to buy a shoe too big; this can cause frictional blisters and possible instability in the shoe leading to ankle/foot sprains.”

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